Benefits on Google Expanding the People Also Ask Feature
The People Also Ask feature is a series of such dynamically loading questions that are actually related to the first searched query that shows in the search results on the desktop and mobile. If a user would click on a certain question in such PAA feature, such drop-down would appear with those featured snippets known as the quick answers from a different search result.
For many PAA results, every time that the user would be clicking such extra PAA question, the new dynamically loading question would then be shown below. Also, there have also been some instances of a lot of PAAs but there are more that stop after a series of new questions. Such PAA feature first showed in the search results in the summer time of 2015. You have to know that such organic search feature is actually part of Google’s continuing efforts to improve the user’s search experience and for keeping the searches in Google interface a lot longer.
Know that unlike such featured snippets, the People Also Ask feature is certainly moving around the first page of these result pages. However, a lot of the PAAs showed below on the first SERP.
What you must know is that the People Also Ask feature has really grown in popularity at the time that Google first debuted this in 2015. You should learn that the PAA is actually one of the fastest growing search result page features and is also much faster even those featured snippets also called the quick answers.
What you have to know is that the PAAs show in seventy percent of all those search results with such featured snippet and show to be using the same source to answer the featured snippets as well as PAA questions. What this truly means is that ranking the answer to such featured snippet as well as PAA question may result in various instances of exposure. An important info to know is that PAA can actually show up in over 20 search result pages.
If you are going to try ranking for as the answer in the People Also Ask question, you have to optimize such like you would for that featured snippet. It is very important that you actually answer the question in a clear, concise and authoritative way. Having that question or answer to content would give a much better experience for the user by aligning the intent of the user with the relevant content.
It would be great that you go through the website so that you will be able to get more info on the benefits of Google expanding the People Also Ask feature. With this, you can learn more on how you can benefit using the PAA.
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